“You’ve spent years building analytics. Your customers use them every day. And you’re giving them away. That’s not generosity. That’s a choice — and a costly one.”
Karel Callens | CEO, Luzmo
Jan Kadleček | CEO, Datalook
Why most analytics never become revenue
Every data-centric company I talk to has a version of the same problem. You’ve built serious analytics — dashboards, reports, drill-downs — shipped inside your product at real engineering cost. Customers use them daily. And nobody in the company can name a single line item those analytics generate.
It’s not a product problem. It’s a packaging and governance problem. Monetization in analytics fails long before the tech is the issue. It fails in the boardroom, in the pricing conversation, and in who owns the outcome internally.
What you’ll get
One hour. Two CEOs. Zero theory.
On 30 April, Karel Callens (CEO, Luzmo) and I are going live for the opening session of the Monetizing Analytics series. An honest conversation about what works, what doesn’t, and what quietly kills analytics revenue before it starts.
The biggest mistake leaders make
The moment they hear “data monetization” — and why it sends most initiatives sideways before a single sprint starts.
Trust and governance before tech
Why packaging a paid tier fails on defensibility long before it ever fails on features.
2–3 paid offers hiding in your product
A practical way to spot candidate offers inside analytics you already ship — without rebuilding your stack.
Who should actually own it
The partner, vendor and internal ownership split that makes monetized analytics land instead of stall.
Who it’s for
Built for CEOs, founders and GMs
If you lead a data-centric SaaS or B2B company, this session is aimed squarely at your desk. Come with your product in mind. Leave with a shortlist of paid offers worth scoping.
Bonus: every attendee can book a free 30-minute Monetization Opportunity Review afterward. We map your current data footprint and point at your first paid offer.
Register
Save your seat
Thursday, 30 April 2026 · 16:00–17:00 CET · Free to attend. Recording and follow-up materials delivered within 24 hours.
