Goals
Olfin Car approached MBI with a clear goal:
- make marketing, pricing and sales decisions fully data-driven, increase the volume and value of online demand, and gain real-time visibility across the whole commercial funnel.
Case studies
How unified data drove 760% more qualified leads and 162% revenue growth
Olfin Car is one of the leading car retailers in the Czech Republic, selling new and used vehicles with integrated financing, insurance and authorized service. With over 2 billion CZK in annual sales and more than 2,500 cars sold per year, the company was growing, but its business-critical data lived in disconnected systems.
Datalook turned our scattered data into a single growth engine. For the first time, marketing, sales, pricing, and finance operated with one version of truth, and management sees the full funnel from spend to closed deals in real time. Our teams now spend less time reporting and more time improving performance. The results speak for themselves: +760% increase in qualified online demand and +162% revenue growth. Datalook changed how we run the business.
Together with Keboola and the Datalook analytics portal, we turned fragmented data into a unified growth engine, delivering:
+ 760%
increase in online demand year-over-year worth over 750M CZK
162%
growth in total revenue
+ 760%
increase in online demand year-over-year worth over 750M CZK
162%
growth in total revenue
Data
Fragmented data, slow decisions
Before we started, Olfin Car had solid systems in place: ERP and CRM for sales, inventory and financing, online analytics for web and campaigns, plus external data for competitor pricing and market benchmarks. Unfortunately, they all operated in silos which created a familiar pattern:
No single version of truth
Finance, sales and marketing measured performance differently.
Slow, manual reporting
Management questions like “Which models are truly most profitable?” or “Which campaigns generate the highest-margin deals?” required manual spreadsheet work across exports.
Untapped potential in the funnel
There was no consistent way to connect advertising spend, website behaviour, leads in CRM and closed deals.
Pricing in the dark
It was difficult to see how Olfin’s prices compared to competitors in near real time.
Solution
Solution: from scattered systems to one data product
Our role at MBI was to build a complete data marketing and reporting foundation: from web analytics and campaign optimisation through CRM and pricing to management reporting. We structured the work into four streams and, together with Keboola, connected internal systems (ERP, CRM, sales, inventory, financing), external market and competitor data plus public sources into one governed model that reliably feeds both daily operations and executive decisions.
1. Unified data backbone on Keboola
One place for internal, external and public data; standardised vehicles, customers and campaigns into a reusable, governed model.
2. Advanced web analytics & marketing performance
Deeper tracking of behaviour, segmentation by source/campaign/creative,
attribution to real deals and smarter bidding by value, not clicks.
3. CRM, sales process & pricing optimisation
New CRM integrated with data backbone, clearer funnel visibility, and
salesperson performance tracking, plus live competitive price monitoring.
4. Implemented Datalook – one portal for all dashboards
Role-based views for sales, marketing, finance and management, daily-updated
KPIs and self-service drill-down instead of scattered exports and ad-hoc
reports.
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Numbers
What changed in the numbers
Olfin Car shifted from intuition-based decisions to a repeatable, data-driven growth engine. It shows in the metrics:
+760% online demand
more than 7× increase in qualified leads thanks to smarter targeting, bidding and behavioural segmentation
750M+ CZK in online-driven opportunities
clear attribution from campaigns to revenue across the full funnel
+162% total revenue growth
marketing, sales and pricing aligned on one shared dataset
Higher profitability & healthier inventory
margin by model and brand under control, slow-moving stock visible and pricing adjusted in near real time
Decisions in minutes
leadership gets answers fast and can focus on “What do we do next?” instead of chasing reports
Less reporting, more strategy
automated dashboards replaced manual spreadsheets, freeing teams to work on optimisation and continuous improvement
MBI’s role in this project was to translate business goals into a pragmatic, working data solution and to make sure it is used every day.
Contact
What’s blocking impact right now?
Let’s talk about how Datalook can help you:
- Connect every source into one trusted view.
- Build decision-ready dashboards your teams use.
- Turn your current stack into a growth engine.
- Monetize insights – internal products or customer-facing services.
